OUR STORY

The name Keita is derived from a Japanese word that means blessing. At Keita, we develop high-performance formulas tailored for everyone, with a focus on brown skin tones. We advocate for self-love, believing that makeup is a form of self-expression that allows you to showcase beauty as a work of art. 

LETTER FROM THE FOUNDER

I started Keita with a vision to create a beauty brand for India that embodies luxury while being affordable, featuring high-quality formulas tailored for our diverse skin tones. In this industry there are few brands that cater specifically to brown skin and I was determined to fill that gap by developing products that not only are brown skin in terms of beauty but also skincare. This country is filled with stunning faces that may vary in appearance, but we all share a common essence. We want everyone to feel Keita. This is just the beginning of something extraordinary.

Thank you so much for joining me on this journey.

 Arena,

Founder and CEO